Thursday, January 16, 2014

Book Beginning: The Art of Selling Real Estate by Patricia Cliff


Please join me every Friday to share the first sentence (or so) of the book you are reading, along with your initial thoughts about the sentence, impressions of the book, or anything else the opener inspires. Please remember to include the title of the book and the author's name.

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When I ventured into the real estate business in the dark ages of the 1970s in Manhattan, the industry was very rudimentary.

-- from the author's Introduction to The Art of Selling Real Estate by Patricia Cliff.

Many people dream in a rather unfocussed way about how very interesting it would be to become a real estate agent.

-- from Chapter 1, "Getting Started."

Written for realtors working after the housing bubble burst, Cliff offers timely, practical advice for real estate professionals -- whether seasoned veterans or newcomers.

Cliff's book is a must-read for realtors, but is also a good guide for anyone in sales. Her goal is to show sellers how to make themselves indispensable to any transaction by being a consistent, authentic, remarkable deliverer of a high level of personalized service.

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