And then came the Lehman crisis of 2008, the subsequent bust of the real estate bubble, and the beginning of a whole different value system. . . . Clients needed knowledgeable, efficient workhorses to effectuate sales in a very different marketplace, and under the most trying conditions.
-- from the author's Introduction to The Art of Selling Real Estate by Patricia Cliff.
Cliff has worked for over 35 years selling luxury Manhattan real estate. Her advice to realtors will kick start a new career or boost an established one. This is a must-read for anyone in the real estate business. And anyone in sales would benefit from her practical insight and guidance.
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